“They have to be talented and nice. If they are nice but without talent, they simply won’t do – we have to succeed.
If they are talented but not nice we have no hesitation in saying no – life’s too short to spend it living with a bastard.”
DDB specifically was built on the premise of diversity and inclusion. DDB founder Bill Bernbach was the first one to partner a copywriter and an art director in a room, which by chance was a female and a male. We’re still building on that legacy and are always looking for new ways to do so.